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Glossary termPublished inEU AI Act

Profiling

What does "Profiling" mean under the EU AI Act?

Profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679:

'profiling' means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Defined in / by

Last updated: 22 August 2026.

Regulations

  • EU Artificial Intelligence Act (EU AI Act)

    The EU AI Act is Regulation (EU) 2024/1689. On 2 August 2026 its transparency rules and enforcement machinery took effect, but the high-risk regime for credit scoring and life and health insurance pricing did not: Regulation (EU) 2026/1744 moved it to 2 December 2027. Prohibitions have applied since February 2025.

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