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Glossary term

Profiling

What does "Profiling" mean under the EU AI Act?

Profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679:

'profiling' means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Defined in / by

Last updated: 22 August 2026.