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Glossary termPublished inEU AI Act

Placing on the market (EU AI Act)

What does "Placing on the market" mean under the EU AI Act?

The first making available of an AI system or a general-purpose AI model on the Union market

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Also defined different in / by

Last updated: 22 August 2026.

Regulations

  • EU Artificial Intelligence Act (EU AI Act)

    The EU AI Act is Regulation (EU) 2024/1689. On 2 August 2026 its transparency rules and enforcement machinery took effect, but the high-risk regime for credit scoring and life and health insurance pricing did not: Regulation (EU) 2026/1744 moved it to 2 December 2027. Prohibitions have applied since February 2025.

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    New Art. 5 prohibitions; Art. 50(2) marking deadline for pre-existing generative systems

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